Tuesday, September 6, 2011
Webinar: Planning Your Social Media Strategy
Presenting Webinar for UCI Extension: Planning Your Social Media Strategy, Sept 7. Details to follow.
Sunday, July 10, 2011
New RBT Agency Facebook Page
The RBT Agency has a new Facebook page dedicated to sharing Web marketing information with other interested professionals. You can find us on Facebook at: http://www.facebook.com/pages/RBT-Agency/249383818405634
Please join us and share with us online.
Please join us and share with us online.
Sunday, February 13, 2011
Two New Books to Recommend
Always trying to keep abreast and increase knowledge and skills... Two books I read and can recommend:
"Mobile Design and Development”, Brian Fling, O’Reilly Media, Inc, ISBN: 978-0-596-15544-5
In this book. Brian shares with us several considerations for approaching the mobile Web market. I found it most interesting in providing insights into how to approach the vast array of devices out there. Good recommendations on how to proceed. I am definitely seeing increasing interest in expanding a company's Web presence to satisfy the mobile market, both in terms of a Web site presence and online promotion.
"Social Media Metrics", Jim Sterne, John Wiley & Sons, Inc, ISBN: 978-0-470-58378-4
If you've ever read Jim's previous work or listen to him speak, he approaches Web marketing in a very practical manner that's easy to digest. His work is always filled with good practices and advise, great practical examples and case studies, and is enjoyable to read. I plan to do much more research on Web metrics -- primarily in the area of social media -- and found Jim's book to be a great resource.
"Mobile Design and Development”, Brian Fling, O’Reilly Media, Inc, ISBN: 978-0-596-15544-5
In this book. Brian shares with us several considerations for approaching the mobile Web market. I found it most interesting in providing insights into how to approach the vast array of devices out there. Good recommendations on how to proceed. I am definitely seeing increasing interest in expanding a company's Web presence to satisfy the mobile market, both in terms of a Web site presence and online promotion.
"Social Media Metrics", Jim Sterne, John Wiley & Sons, Inc, ISBN: 978-0-470-58378-4
If you've ever read Jim's previous work or listen to him speak, he approaches Web marketing in a very practical manner that's easy to digest. His work is always filled with good practices and advise, great practical examples and case studies, and is enjoyable to read. I plan to do much more research on Web metrics -- primarily in the area of social media -- and found Jim's book to be a great resource.
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