Book Review

You Should Test That!
Chris Goward
John Wiley and Sons, 2013

This is an excellent book that reminds us how important testing is to our marketing campaigns.  Goward stresses how testing should be considered a necessary element of every marketing campaign.

Based on sound digital marketing practices, the author provide us tactical recommendations and best practices to best utilize your available resources for testing and how to avoid possible downfalls.

Highly recommended as a guide to developing and running your testing efforts as part of your digital marketing strategy.